Market Research Questions to Ask Customers. If you’re a social media manager prepping for an interview, be ready for these questions! What media do they rely upon for answers to their problems? Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve. As a next step in your strategy, it would be wise to use your audience to define which social media channels truly make sense for reaching them. If they’ve managed a blog before, ask them to share some examples of articles they consider successful. Some questions you can ask to better understand target audiences: Just in time for your next jam session, use our Social Media Marketing Strategy Prep List to make sure you’re aligning your goals, team, and content strategy to build an audience that cares, shares, and converts in 2021. Is social media marketing better for B2C or B2B businesses? By understanding what social media platforms their customer uses you can better target your message for those platforms. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021, 7 Digital Marketing Trends of Focus for 2021, LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic], 10 Marketing Trends for 2021 [Infographic], Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Why You Need to Operate Like a Newsroom in 2021. Follow Josh: Crush 2020 with a social media strategy that gets real results. Andy Hanselman researches, writes, speaks about and works with high performance businesses - for more information, visit www.andyhanselman.com. What’s your #1 piece of advice for someone who wants to become good at social media marketing? 5. This phase is one part audit, one part interview. (Be careful how you phrase this one! Name one thing that we do or don't do that irritates or annoys you - this one speaks for itself! Discover announcements from companies in your industry. 65 Social Media Questions to Increase Engagement. A big part of market research today is to find out what customers think and say about your business (and also about your competitors). 10 Questions to Ask Your Social Media Manager. Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. What would you say to someone else who asked you about us? A follow-up conversation can cover the market, industry, competitive landscape, company history, internal policy nuances, favorite colors, and other nitty gritty details on the product and organization. Why do you buy from us? Customers today have extraordinary power to talk about a brand, and its products and services. What separates your product or service from direct competitors? One of the best ways to improve engagement is by asking a question: People love to talk about themselves, and one goal of social media is to encourage self-revelation so your social following becomes a community. Dig for the characteristics that differentiate you from your competition, and the brand associations your customers value most. ... Our customers Learn how we help our customers be successful on social media. 105 E College Street How Do We Keep Sales Front of Mind and Measure Commercial Success? on your social media accounts? A social media strategy is only as good as the content it produces. What else should be known about your growth plans? What possible social media platforms is your customer a part of? 6. How much are you spending per month on paid amplification? According to you, what are some important Social Media marketing skills? Here are some notes on best posting practices to keep in mind. Going for a social media marketing job interview? What are their interests, online preferences, and purchase decision pain points? How complex or aggressive will the social media marketing program be? 3. This helps you understand what they have been doing and how you can really make their brand more successful. It's a brave question, but it stops us rationalising away when people score us a 7 or 8 when we ask them to rate us out of 10. What does the future of your industry look like, and what role does your brand play in it? How can we reach them? (Hey, no judgement here.). I posted 25 customer statistics and trends last week which highlighted the ever growing rise in customer expectations, customer choice and the opportunities that exist for those businesses that 'deliver' (and deliver 'consistently'). What is your go-to device to access your social media feed? What words and phrases do they use? What attracted you to us originally? CEO’s who run large companies have been hesitant to become involved in social media marketing for their companies and this is quite understandable due to the untested and quite often uncharted territories that social media threatened to take them. Question #2: What’s your client’s current experience level? Just one thing - it may highlight their priorities and key issues. Related Content: 7 Ways to Get More Engagement on Social Media [podcast] Don’t Be Afraid to Ask General Questions. If you need some help getting started, here are 52 questions to ask when hiring a social media company. Asking questions on social media is an excellent way to get the conversation going. Why have you joined social media? Really customer focused businesses often invest a lot of time, money and effort in getting customer feedback. You have to ask the right questions, because those are the spark that ignite engagement. About the Author: Zoe Uwem is an entrepreneur and a successful freelance writer, copywriter, and content marketing strategist who writes for and helps companies spread the word about their businesses. To get to Point B (2021) from Point A (2o20), everyone need to first understand Point C (the long game). 1. What is your brand’s objective? What budget range are you able allocate to social (or this initiative) this year. How many established outlets does your organization have through the Internet (social media, websites, etc.)? This highlights your customer champions, and maybe some of your 'unsung heroes'. It’s a good thing you’re curious, since the road to growth and innovation is paved with customer feedback. I’ve found that these questions often take you down a couple of parallel paths. Where would you most value outside support? Josh has launched social media campaigns for best-selling books, publicly-traded corporations, and early-stage startups. Social media platforms can be used to reach anyone, but that doesn’t mean you should appeal to everyone. So, go on, ask some questions, listen to the responses and do something as a result. And while Sculpt would love to work with most brands we meet, the truth is, not all companies need our help. Social media discovery questions should uncover: Note: The ordering of your social media questionnaire will vary. According to you, what is the impact of social media … They expect to find solutions on social media, ... That figures to be a key question that a lot of executives might ask. To hire the right person, you need to ask the right questions. This may give an insight into the value they place on you as a supplier - Would they actually notice? What are the backgrounds, demo and geographic profiles of your target customers? The next time you conduct a survey, try the tips above, ask the right questions just as I’ve pointed out, and you’ll be on your way to uncovering your customers’ deepest desires. will get you on the right page faster. Nobody likes surprises or miscommunications. 10. Josh Krakauer is the CEO of Sculpt, that B2B social media agency you just discovered. You may feel you can't ask these questions to your customers. What are their goals and aspirations? ', It can only be answered 'yes' or 'no'. The first is thinking big-picture with the goals Setting expectations is the name of the game. What do you hope to achieve using social media? As of April 2020, a total of 3.81 billion people around the world use social... 2. Who are you selling to? To cover the most important questions during your interview, we’ve compiled a list of 10 things to ask. What experiments have you tried in the past year? What is the most popular social media platform? Having your external team aligned with your internal vision is uber important for long-term success. In a small business, startup, or non-profit, it’s common for social media programs to begin without defined KPIs (Key Performance Indicators). What would you do if we weren't here? What would they find funny, useful, beautiful, and inspiring? More often than not, the answer is the latter. Are you looking for a long-term partner or short-term support? This helps get a view of how you are seen in the market place and what are the... What would you do if we weren't here? 8. Conversations about what success “feels like” help us understand what to prioritize for success this year: organic awareness and audience growth, or customer acquisition? I'm all for getting customer feedback - it's a great source of ideas, opportunities, improvements, and it demonstrates to your customers you care (provided of course you do listen and then take action!). What are their interests, online preferences, and purchase decision pain points? In 10 years time there will not be ‘social media’ as it will be seen as a natural part of the web and your business marketing activities. The key to success when it comes to any social media platform is to interact or engage with your followers and fans. I analyzed the questions and … 2. How are you tracking success on a monthly and quarterly basis? Where you sit on the social brand roadmap. 8. On a regular day how many times do you post pictures, comments etc. 7. The best marketers and business leaders I know are customer-obsessed, and in a world of countless opportunities to measure, benchmark and act on feedback from employees, customers, partners, and more, that obsession is only growing. Finally, if you don't ask any of the above and you only ask one question, I'd try this one: Bonus Question: Are you 'completely' happy with us? These project questions should be customized to your process. What it teaches us: You need to be careful how you ask this question, so you don’t tread on any toes. Pinterest?Maybe it’s LinkedIn.. Maybe they don’t even use social media. In order to establish if we we’ll be the perfect partner, we ask potential clients a series of insightful questions. Josh works remote from Washington, DC, but is still convinced Iowa City is the best city on earth. To maximize your organization's social media effectiveness, here’s a set of fifty questions. Their initial response to this is often a revealing one! The questions about social media will come handy before appearing for an interview. And there are definitely ways of finding out. Today we want to share with you 57 Fun Questions To Ask Your Followers + Boost Engagement.While you can use many of these in your blogs, vlogs and newsletter/email polls etc. What it teaches us: Internal marketers who are looking to build better social media programs from within. Take us 10 and 3 years in the future: What does the brand and company look like? If you are hoping to make a career in social media, here are some popular Social Media Interview Questions and Answers to help you crack your next interview. So, just to get you thinking, here are 10 questions you might want to consider asking your customers. Social media can be used to achieve all these objectives, and more. What attracted you to us originally? 4. This helps get a view of how you are seen in the market place and what are the things that appeal to your customers. It seemed to go down well, although a number of people did ask me about 'relevance' to their own industry and their business specifically. As a tool for connecting a business with its customers, however, social media is vital to both. It’s important for both, but in different ways. An answer of, let’s say, “Go above and beyond what we’re capable of executing internally” or “Double our leads coming from social by EOY” helps articulate the true desire in a social media marketing partner. My all-time favorite book is _____. What type of content does your audience respond to best? Some questions you can ask to better understand long-term vision: What it teaches us: You’re going to have a difficult time getting most companies to expand further until the contracts are signed, but knowing where to start the conversation is often an important first step. They ask the wrong questions; they ask lots of questions, but don't actually listen; or they listen to the answers and then do nothing about what they hear! All Customer Journey Customer Loyalty Customer Strategy Omnichannel Personalization Voice of Customer Creating collective value through customised value Entrepreneurship 101 for Customer-Centric Leaders and Those Who Want to Be How do they research, evaluate, choose, and buy your product or service? 1. 9. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). Hang on now! … This informs your content strategy, paid campaign messaging, personality, and visual look/feel. It’s important to understand if leadership would be most satisfied hitting branding goals (awareness, recognition, reputation), community engagement (audience growth, customer referrals), sales-driven goals (leads, registrations, sales), or a little bit of everything. Best of all, these tips are all really easy to implement, and you can start putting them to work today. If Carlsberg ran our business, what would it look like? Sculpt This one tells you what they really value about you. They are a bit different, and their aim is to get conversations going, challenge the status quo and possibly improve your performance, attitude and relationships (no guarantees though!). That's not a problem, but why not find some questions that you can ask? But it makes sense for a company to have one primary objective. How many people are on social media? What is your purpose on social media? How many friends do you have on social media? The key is doing something about it! Based on your knowledge of current efforts to promote your services, wha… 3. What is the one thing we should never stop doing? Long-term? If they can't name anyone, what does that say about the way your people interact with your customers? Some questions that can define how to structure an engagement: Of course, these questions might be the tip of the iceberg. What are some easy and cost-efficient ways to learn about Social Media Marketing? Consumer Trends in 2021: What's Actually Changing? Have we mentioned how much we love getting to know new clients? 3. 25 answers to the most common social media questions 1. You know the adverts - this one 'stretches the imagination', and even though you may not be able to 'deliver' exactly what they say, it may give you a few ideas about what they see as important! 9. Some questions you can ask to better understand target audiences: What are the backgrounds, demo and geographic profiles of your target customers? Where does social fit into an organization’s marketing priorities? Customer service on social media is growing more and more essential, and the customers are leading the charge. You might sound as if you're doubting yourselves if you say it wrong!). But you can’t just ask questions. Customers can choose dozens of social media sites or review sites like Yelp to share opinions. Tell us one social media skill you’re good at and one that you want to improve. 7. Did you find what you were looking for? Well, you might feel nervous if you have no idea what the recruiter is going to ask you. A year from today, how would you measure your brand’s social media presence a “success?”. Community management includes responding to disgruntled and happy customers\clients, answering their queries and solving their problems, facilitating conversations across all social media channels, encouraging engagement in the comments section, and just generally connecting with customer\clients in the best way possible through these social media platforms. Here are some questions to ask your customers to find out: 1. Case studies ... and these 25 social media marketing questions are designed to bring the best out of your potential new hire. Question 7. What’s the biggest obstacle to social media marketing growth with your current team? How will you know you’ve achieved it? What is your brand’s overall purpose? 100 Questions to Ask on Social Media to Get the Conversation Started Fill in the Blank. Let us walk through our client discovery process with you and your team. I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. What makes your capabilities, services, and team unique​​​? Ask these interview questions to easily separate professionals from regular social media users. 10. Some questions we may ask to better understand point-of-difference: What it teaches us: How would you define success for each social media channel? What are your measurable goals for marketing, sales, and customer service? 1. So, what else do you talk about (other than yourself or your business) to have fun interaction and keep your audience engaged? I also think that lots of businesses waste lots of time, money and effort in getting customer feedback. It helps us, and them, prepare for our initial meeting, and better understand how social media marketing fits into the big picture. What are their problems? Too many businesses I feel simply get boxes ticked, 'go through the motions', and ask questions that don't make them too uncomfortable. If your customers are using social media, take it a step further and ask them how they like to be engaged on those channels.This will give you invaluable insight into how you can best add value in a … While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Some questions that can help define primary and secondary social media goals: What it teaches us: Based on user count alone, Facebook continues to be the most popular... 3. The obvious follow up question is 'Why / Why not?'. The audit can uncover the historic posting frequency and consistency. Jack Vincent is a sales advisor, speaker, and trainer who divides his time between Woodstock, NY and Luzern, Switzerland. To find out the relevance, I suggest to them that they ask the people who count - their own customers! Can you name one particular individual who has impressed you in our business? What one thing could we do better? They need an eye for relevant, shareable content. Our intent here is to help you become a smarter social media marketer. What questions are part of your discovery process? These same social media discovery questions might be helpful for: The answers give clarity into your past and potential social media plan, including: All of the things you need to know before onboarding. Iowa City, IA 52240, Brand marketers who are considering working with a. Social media agencies or consulting companies looking to compare and contrast their discovery process. Try some out and see what you think! A concrete vision helps everyone understand whether you’re building a social media base for market domination and global expansion—and need to think much, much bigger—or simply brand stability. By asking, you’d know. Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. Who can we learn from? Why do your clients (or customers, users, members) choose you? Getting honest feedback at step zero puts the right combination of done-for-you (outsourced) and done-with-you (training) programs into perspective. 2. What have you got to lose? Whether you’re marketing internally, or hiring external support, starting with D.I.S.C.O.V.ER. The focus and measurement for your social media marketing. Includes the 25 essential social media marketing questions to ask. My all-time favorite movie is _____. 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